The United States nicotine pouches market accounted for around USD 3.95 billion in 2024 and is expected to grow to around USD 49.54 billion by 2033 at a compound annual growth rate of 32.56% during the period from 2025 to 2033. The growth is fueled by the growing health awareness of consumers and the trend towards smoke-free products. Synthetic nicotine products introduction by large firms, including British American Tobacco's Velo Plus, is also fueling growth in the market.